Survey Says! Shopper Love Self Checkouts

SHOPPERS LOVE SELF CHECKOUT!

Source: Progressive Grocer

As some retailers back away from self-checkout lanes, a new survey indicates this technology is highly favored by shoppers.

Empathica Inc., a leading provider of customer experience management solutions to some of the world’s most respected brands, announced the results of its 2011 consumer insights panel survey of more than 16,000 consumers.

The survey asked consumers which technologies they value most in their grocery experience, and how their expectations are being met by grocery stores across the United States and Canada. Results showed self-checkouts ranked as the No. 1 technology that enhances consumers’ overall shopping experience.

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Here are the top grocery store technologies that consumers value, from most important to least important:

1. Self checkouts
2. Easy-to-use website
3. Kiosks offering product information, coupons, recipes, etc.
4. Electronic offers sent via email or mobile device
5. Wireless access within store

© 2011 Stagnito Media.

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