LaneHawk Bottom of Basket Detection

LANEHAWK

LaneHawk Video item Product Recognition & Bottom Of Basket (BOB) Detection

Where is LaneHawk Installed?

LaneHawk has more than 10,000 lanes installed at such major grocery retailers as Kroger, SuperValu, Pathmark, A&P, Giant Eagle, Shoppers and Cub foods in the United States and a large Grocery retailer installed and supported in Canada by AM/PM.

Why LaneHawk?

•  Bottom-of-Basket Shrink is expensive— multiple studies from industry organizations such as FMI demonstrate that losses from BOB are about $10 per lane per day, adding up to more than $50,000 per year in a typical store.
• LaneHawk stops almost all BOB loss— studies prove that LaneHawk effectively stops 80%-90%of bottom-of-basket BOB loss.
• LaneHawk has great ROI— payback is only about 8 months, and it’s a low-cost investment in times when shopper and cashier fraud is at its worst.
• LaneHawk stops BOB before the loss— LaneHawk prevents losses from taking place. In contrast, video security systems can be useful, but by the time the video is analyzed, the item and shopper are long gone, and the profits too.
• LaneHawk has been proved— this is not a new/untried solution: more than 3,500 major-chain stores use LaneHawk to stop BOB in its tracks.
• Stopping BOB is vital to loss-prevention— although some BOB loss may be unintentional, but shoppers “forget” to point out major BOB items. Since intention can’t be proved, it is impossible to limit or discourage this form of shoplifting.
• BOB’s a sweetheart too— it’s just as tough to prove that cashiers sweetheart by letting items go out the door unpaid at the bottom of the basket.
• Other “solutions” don’t work— time and time again, it’s been demonstrated that adding mirrors or personnel, increasing training or redesigning aisles and carts have no lasting effect or no effect at all — and sometimes even negative results.     

Learn more about LaneHawk Here