Canadians drink over 15 billion cups of coffee per year!

The Coffee Association of Canada reports:
- Canadians drink over 15 billion cups of coffee per year
- 67% of adult Canadians drink coffee every day
- The average coffee drinker consumes 3 cups per day
- 52% of all coffee is consumed before lunch
- 65% of the coffee consumed in the workplace is bought outside of the office and brought there

The top 3 variables influencing a coffee purchase are:
1. Brand (40%)
2. Quality (30%)
3. Price (25%)

According to stats Canada:
The foodservice industry accounts for more than 60% of the total coffee & tea sales in a $1.3 billion Canadian coffee & tea market.